JOBST produces compression garments for people with venous conditions. Such garments aren't traditionally stylish or empowering. In fact, they can often be the opposite, and wearers often seek to hide the garments and the condition they treat. JOBST sought to change that with Trend Colors.

I created a campaign line that encourages wearers to be proud of them garments and wear them as a badge of honour. I worked with the AD to develop a design direction that conveyed this idea, and then created a full B2B campaign, including a raft of B2C assets, that the client could confidently promote to its customers, mainly pharmacists and other healthcare providers.