Leukoplast Eco

Already a leader in the sticking plaster market, Eco is Leukoplast's first foray into eco-friendly dressings. The brief was to develop a campaign that conveyed the environmental benefits of the product, while maintaining the integrity of the brand.

I created a strap line for the campaign, and worked with my art partner to bring the line to life. We were briefed to create the whole range of B2B assets, including sales presentations, eDMs, and in-store materials, as well as materials for social and products to be given away.